煌上煌
手撕酱鸭

Huang Shang Huang’s hand-torn marinated duck is a best-selling product newly developed by the brand in recent years. Since the launch of the bulk product, it has sold more than 10,000,000 copies. The sales channels extend from the brand’s direct stores to offline supermarkets and online e-commerce. The new packaging design has developed two design languages ​​to meet the two sales systems.
The supermarket system is mainly designed around the brand’s large symbols and product authenticity. In the offline shelf competition, the product must ensure the strong appetite of the snack food and help the brand achieve consumer memory. In addition to adding a large-scale physical picture, a brand-exclusive duckbill symbol is also specially designed to help consumers quickly identify and form brand memory.