煌上煌
手撕酱鸭

Huang Shang Huang’s hand-torn duck in sauce is a best-selling product newly developed by the brand in recent years. Since the launch of the bulk product, it has sold more than 10,000,000 copies. The sales channels extend from the brand’s direct stores to offline supermarkets and online e-commerce. The new packaging design has formulated two design languages ​​to meet the two sales systems.
The black and gold hand-torn duck in sauce is mainly designed around the sense of appetite and super product name. In order to meet the purchase logic of offline shelves, the overall picture is warm and full, the visual proportion of the product name is enlarged, and the user’s choice cost for new products is reduced. The oversized font title helps users quickly identify and improve the efficient dissemination of information. The bottom adds a real picture of the food inside, corresponding to the slogan “The sauce is spicy and dry, the more you chew, the more fragrant it is”, which accelerates the stimulation of consumers’ taste buds.