煌上煌
至尊煌礼礼盒

Li is a behavioral norm and ritual that has been formed for thousands of years. This upgrade focuses on the character of etiquette, using etiquette to express things and treating people with courtesy.
The main illustration is composed of positive and negative spaces, with negative spaces forming courtesy characters and highlighting the theme. Starting from the brand sauce and brine museum, the main space combines 30 years of sauce and brine culture to create a lively scene of urban life. The outline of the illustration corresponds to the outline of the Jiangxi map, highlighting the regional characteristics of the brand.