雲屋咖啡
品牌包装全案

ART DIRECTOR: 王双龙
DESIGNER: 王双龙 / 张友 / 大唐龙猫 / Yoan
YEAR: 2023.07
CLIENT: CLOUD HOUSE

On a journey, I saw a sea of clouds on the plane, with sunlight penetrating through the clouds. The continuous and light feeling made her feel very comfortable and comfortable. This is what I have been searching for. Making coffee doesn’t want it to be a branded product. It should be like a house, where users can find their most authentic selves without the pressure and constraints of life. It’s like a cloud in the sky, enjoying pure comfort while drinking a cup of pure coffee. The manager happily said.
The inspiration for the cloud house design comes from Dutch artist Smild, who designed and created perfect indoor clouds, using seven coffee beans arranged to create a floating cloud inside. The blue and white color scheme gives a light and comfortable feeling.

“一次差旅途中,在飞机上看到一片云海,阳光穿透云层,那种绵绵的轻薄感,让她感到十分的舒适与惬意。这便是我一直寻找的。做咖啡,不希望她是品牌化的产物,要像一间房子,用户在这样的空间里,找寻最真实的自我,没有生活的压力与束缚,宛如天空上的绵云,在享受纯正舒适感的同时,饮用一杯纯粹的咖啡”。主理人开心的讲到。
雲屋图形灵感来源于荷兰艺术家斯米尔德,他设计并制造出完美的室内云,借此,用七颗咖啡豆排列设计成一朵漂浮于室内的云。蓝白配色,给人轻盈、舒适的感受。

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