N37°枸杞白兰地
品牌包装全案
ART DIRECTOR: 王双龙
DESIGNER: 王双龙/张友
YEAR: 2023.08
CLIENT: 深圳冰鉴生物科技有限公司
N37 is the first local brandy brand in China to use goji berries as a brewing material, advocating for light luxury and freedom. The brand logo starts from the golden latitude line of 37 degrees north latitude, and the visual horizontal line not only indicates the geographical location of the origin, but also symbolizes the emotions of the user. The product packaging design has evolved from the horizontal line symbol of the brand logo, with a linear bottle body and tin outer box echoing each other, forming a super visual hammer for the product.
N37度是中国首个以枸杞作为酿造原料的本土白兰地品牌，主张轻奢与自由。品牌LOGO以北纬37度黄金纬度线为出发点，视觉横线不仅交代了产地地理位置，还象征着用户的情绪。产品包装造型由品牌LOGO的横线符号演变而成，线条感瓶身与马口铁外盒相互呼应，形成产品超级视觉锤。
