古井贡酒
青凝
ART DIRECTOR: 王双龙
DESIGNER: 王双龙/张友
3D RENDERER: YOAN
YEAR: 2024.10
CLIENT: 安徽古井贡酒股份有限公司
Water is the origin of life, the beginning of all things, and the blood of wine. The thousand-year-old well is everlasting. The overall design uses the ancient well as a carrier, excavates the characteristics of the “Northern Wei Ancient Well” and “Song Well” from the ancient well tribute culture, and uses the Wuji water to create a fine wine handed down from generation to generation.
The bottom of the bottle is designed in the Wuji form, and the Wuji water flows up along the brick wall of the ancient well, passing through thousands of years. The bottle shoulder borrows the shape of the ancient well mouth and echoes the bottle cap. Let every user personally start the journey of thousand-year-old wine.
Bozhou is the capital of traditional Chinese medicine. The bottle body is in the form of a “hundred-child cabinet”, which is surrounded by the carving of the product’s medicinal and edible materials, and the herbal green color embodies the concept of healthy drinking. Use the new Chinese aesthetics to combine culture and creativity to create a contemporary boutique.
水是生命本源,万物开端,水为酒之血。千年古井,生生不息。整体设计以古井为载体,从古井贡文化中挖掘“北魏古井”和“宋井”特征,以无极之水铸就传世佳酿。
瓶底设计为无极形态,无极水沿古井砖壁顺势而上,悠悠岁月,穿越千年。瓶肩借用古井口外型,与瓶盖相互呼应。让每一位用户亲自开启千年美酒之旅。
亳州是中医药之都,瓶身以“百子柜”形态,环绕雕刻出产品药食材料,并以草本绿色体现健康饮酒的理念。用新中式美学,将文化与创意相结合,打造时代精品。