福龟茶
文创茶叶包装

The “Turtle Seal” technique is a cultural heritage of Xiamen, China. The Xiamen Tourism Bureau aims to empower the city through creativity and encourage all customers to understand the culture of Xiamen. Fugui Tea is the pioneer of a new-style tea beverage brand in Xiamen. Traditional flat graphics find it challenging to stand out in the market visually. Therefore, we approached the design from a three-dimensional perspective, employing the technique of “biomimicry” to transform the traditional turtle pattern into a three-dimensional stand-alone packaging. This creates a new visual impact to help every customer gain a clearer understanding of the product and the culture of Xiamen.