吉木萨尔
精品大蒜包装
ART DIRECTOR: 王双龙
DESIGNER: 王双龙 / 张友 / 大唐龙猫 / Yoan
YEAR: 2023.03
CLIENT: 红点设计博物馆〈厦门〉
As the hometown of white garlic in China, regional leaders in Jimusar, Xinjiang hope to design high-end garlic packaging with gift attributes and create an exclusive social card through cultural empowerment.
The key feature of white garlic in overall design is its green mouth and white skin. The inner packaging is inspired by the appearance of garlic and uses a biomimetic design language to recreate product features. The gradient design from white to green echoes the concept of green mouth and white paper, and the inner packaging is made of eco-friendly pulp material. The layout is based on the writing style of the Tang and Song dynasties, with garlic as the outline in the main visual illustration, combining the natural and cultural landscapes of Jimusar. Highlight the beautiful origin and high-quality products.
新疆吉木萨尔作为中国白皮大蒜之乡,区域领导希望通过文化赋能,设计出具有礼品属性的高端大蒜包装,打造一张专属的社交名片。
整体设计抓取白皮大蒜的关键特征:绿嘴&白皮。内包装以大蒜外形为灵感,采用仿生的设计语言来还原产品特征。白色到绿色的渐变设计,呼应绿嘴&白皮概念,内包装采用生态环保的纸浆材料。版式以唐宋时期的书写形式作为参考,主视觉版画插图以大蒜为轮廓,将吉木萨尔的自然风景和人文景观相结合。突出产地优美,产品优质。