厦门文旅
丹凤高粱酒

Danfeng Liquor Industry is a century-old sorghum liquor manufacturer based in Xiamen, China. The company’s objective is to create a greener and more environmentally friendly innovative product. This packaging utilizes a new composite environmentally friendly material made from the roots and stems of sorghum, the raw material used in liquor production. The minimalist visual language conveys the concept of environmental protection and encourages customers to recycle the packaging. The tall bottle body symbolizes the company’s confidence and determination in introducing a new product, while the negative shape of the label reflects the romantic aesthetics of Eastern China.