卢正浩
西湖龙井茶包装

Lu Zhenghao is a leading brand of Longjing tea in West Lake, China. This brand upgrade mainly revolves around “tea is the art of the land”, from brand strategy to brand planning, and then to product packaging. Digital naming breaks traditional naming conventions and brings more convenient purchasing experiences to businesses and users. Translate the origin and tea information of the product into core selling points on the packaging, and transform brand DNA and brand assets into product value.