有米YOUME
品牌包装设计
ART DIRECTOR: 王双龙
DESIGNER: 王双龙/张友
3D RENDERER: YOAN
YEAR: 2024.11
CLIENT: 深圳未知物设计
Youme followed the current user’s lifestyle and launched the “30” rice wine, which is different from the traditional sweet rice wine. Extract features of 0 to amplify its market value and form a super visual symbol of the brand.
The milky white body of the wine is paired with frosted glass bottles to better highlight the inherent warmth of glutinous rice wine. The whole product is red and white, oriental wine and Chinese red. We follow the Chinese style white space art for the bottle body and label, presenting a simpler, more vivid, and more Chinese aesthetic. The rice grains are wrapped around the shoulder of the bottle in a relief technique, which is a reproduction of the scene when rice wine is ripe and poured. The bottom design of the bottle originates from the signature art of ancient porcelain, identifying authenticity and pure rice wine.
有米YOUME|来自東方的纯正米酒
#1 品牌寓意
米酒又叫酒酿&甜酒,旧时叫醴,糯米制成,与黄酒&梅酒&烧酒组成中国四大古酒。
从品牌命名到产品设计,我们希望打造出更具有東方美学气质的米酒产品。有米不仅代表纯米酿制而成,还有祝愿天下饮酒之人有米(财)可取。
#2 三零符号
国人不知从何时起进入三零时代(零糖、零脂肪、零能量),有米遵循当下用户的生活习惯,推出区别于传统甜米酒的三零米酒。提取0的特征放大其市场价值,形成品牌的超级视觉符号。
#3 東方美学
乳白色的酒体搭配磨砂玻璃瓶,更好的凸显糯米酒与生俱来的温润感。产品整体呈现红白两色,東方人的酒,中国人的红。瓶身及标签我们遵循中式留白艺术,呈现出更加简约、鲜明和更具有中式美感。米粒以浮雕的工艺环绕在瓶肩,是对米酒熟透后打酒时的场景还原。瓶底设计源于古代瓷器的落款艺术,鉴别真伪,纯正米酒。