江小白
果立方酒包装
ART DIRECTOR: 王双龙
DESIGNER: 王双龙 / 张友 / 大唐龙猫 / Yoan
YEAR: 2020.11
CLIENT: 重庆江小白酒业有限公司
Jiang Xiaobai is not only a white wine brand, but also a symbol of young trends. The packaging upgrade this time is inspired by the taste of the product. The main visual illustration is composed of young trendy modern elements and fruits to create a new visual feast.
Jiang Xiaobai -from the moment of appearing, it is not only fast -moving consumer goods, but also a symbol of young trends. Life is inseparable from alcohol, and Jiang Xiaobai is inseparable.
The packaging design of 168ml fruit cube products uses four products as a creative carrier to combine love, affection, friendship, and self -emotion with four products, forming four small themes. At the same time, the young trendy elements are given the product of the product’s outer packaging design in the form of modern illustrations, highlighting the sense of fashion and trendy.
江小白不仅是白酒品牌,更是年轻潮流的象征。本次包装升级,将产品口味作为创作灵感。主视觉插图由年轻潮流的现代元素和水果共同构成,打造全新的视觉盛宴。
江小白—从出现的那刻起,便不只是快消品,更是年轻潮流的象征。生活离不开酒,更离不开江小白。
168ml果立方产品包装设计,以四种产品口味作为创作载体,将爱情、亲情、友情、自我情感分别与四款产品相融合,形成四个小主题。同时将年轻潮流元素以现代插画的形式赋予产品外包装设计,突出时尚感和潮流感。