LEMON LEMON
袋泡柠檬茶
ART DIRECTOR: 王双龙
DESIGNER: 王双龙 / 张友 / 大唐龙猫 / Yoan
YEAR: 2022.05
CLIENT: LEMONLEMON
LEMON LEMON is a new tea beverage brand that focuses on the lemon itself, which is different from traditional lemon tea. The concept of scientific citric acid was first proposed based on the characteristics of lemons and modern dietary habits. Mixing tea drinks through acidity is a more healthy way to drink scientifically. On the one hand, we want to convey the concept of youth, fun, happiness, and socializing through brand vision, and on the other hand, we want to awaken the new generation of consumers to pay attention to their own health, drink more lemon tea, and maintain a better physical condition.
LEMON LEMON 是个聚焦柠檬本身的新式茶饮品牌,有别于传统的柠檬茶。根据柠檬自身特征和现代饮食习惯,首次提出科学柠檬酸的概念。通过酸度来调配茶饮,科学的调配方式饮用更加健康。一方面想通过品牌视觉传达出年轻、有趣、快乐和社交的理念,另一方面想唤醒新生代消费者关注自身健康,多喝柠檬茶,保持更好的身体状态。