N37°枸杞白兰地
品牌包装全案

ART DIRECTOR: 王双龙
DESIGNER: 王双龙/张友
YEAR: 2023.08
CLIENT: 深圳冰鉴生物科技有限公司

N37°is China’s first low -end liquor brand produced by wolfberry as the raw material combined with Bailan Di. Its brewing factories and brewing raw materials are located on the golden wine latitude line of 37 degrees north latitude. Therefore, the design team is based on the design concept of “breaking the conventional, blending and sharing”. Special media makes a delicate connection between life, sometimes strong, sometimes indifferent, making it accustomed to the tight heart of contemporary fast -paced life, and it becomes soft because of this line. At the same time, it also highlights the soft product characteristics of the product. The unified line shape gives the product series of visual effects, and strengthens brand recognition.

In addition, it also symbolizes that N37 ° is not only the latitude of the geographical location of the origin, but also the temperature between emotional and a relaxed and pleasant attitude towards life.

N37°,是中国首款以枸杞为原料结合白兰地酿造工艺生产的低度利口酒品牌。其酿造工厂和酿造原料位于北纬37度黄金酿酒纬度线上,所以设计团队以“打破常规、交融共享”的设计理念为核心,以年轻,潮趣的现代美学语言进行设计,将线条视觉打造成一种特殊的媒介,让生活之间多了一条微妙的连线,时而浓烈,时而冷漠,让习惯了当代快节奏生活紧绷的心,因这条线而变得柔软。同时也凸显产品入口柔顺的产品特点。统一的线条造型赋予产品系列化的视觉效果,强化品牌辨识度。

此外也象征N37°不仅是代表产地地理位置的纬度,同时也是传递情感间的温度以及轻松愉悦的生活态度。

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