八马&洋河
万物复苏礼盒
ART DIRECTOR: 王双龙
DESIGNER: 王双龙 / 张友 / 大唐龙猫 / Yoan
YEAR: 2023.05
CLIENT: 八马茶叶股份有限公司
As a joint gift box for Bama and Su liquor, the colors follow the two brand colors of Su liquor blue and Bama orange.
All things are revived, the earth returns to spring, and all things in the world have regained their former vitality. The visual presentation of gift boxes is carried out through illustrations, combined with the exclusive cultural content of the enterprise. Adopting the traditional book box type, the overall packaging is more atmospheric and has more gift attributes.
作为一款八马与苏酒的联名礼盒,色彩上遵循两个的品牌色彩苏酒蓝和八马橙。
万物复苏,大地春回,世间万物都恢复了往日的生机。礼盒视觉以插图作为载体,结合企业的专属文化内容进行表现。采用传统的书本盒盒型,让包装整体更加大气且更具有礼品属性。