八马&洋河
茶酒联名礼盒
ART DIRECTOR: 王双龙
DESIGNER: 王双龙 / 张友 / 大唐龙猫 / Yoan
YEAR: 2022.09
CLIENT: 八马茶叶股份有限公司
A tea and wine joint gift box. On one side is China’s high-end tea brand “Bama Tea”, and on the other side is China’s top ten famous wine company “Yanghe Wine Industry”, an intimate interaction between the two giants. The three products are: Happy, Triumphant and Triumphant. Just hearing the name gives you a warm and festive visual imagination, but the more enthusiastic it is, the more you have to learn to restrain yourself.
As a business gift box, we simplify the overall design and strive to create a clean and neat visual experience in the design. Starting from the product name, we use pure Chinese font design to convey the beauty of Chinese characters and return to cultural confidence. The joint product of the tea company and the wine company, tea and mountains, wine and water. Between the mountains and rivers, tasting tea and drinking, free and easy. Borrowing the romantic and free-spirited poet Li Bai, the handwritten font design is relatively free and elegant, with both the momentum of the mountains and the softness of the water, like drunkenness, like awakeness.
一款茶酒联名礼盒。一边是中国高端茶品牌“八马茶叶”,另一边是中国前十的著名酒企“洋河酒业”,两个巨头之间的一次亲密互动。三款产品分别为:喜气洋洋、得意洋洋和洋洋得意。光听名字就有了热烈喜庆的视觉想象,但越热烈越要学会克制。
作为商务礼赠礼盒,整体设计我们去繁就简,力求在设计上创造出干净利落的视觉感受。从产品名出发,以纯中文字体设计来传达中华汉字之美,回归文化自信。茶企和酒企的联名产品,茶与山,酒与水。高山流水之间,品茶饮酒,逍遥自得。借诗仙李太白的浪漫洒脱,手写字体设计的比较自由飘逸,既有山的气势,又有水的柔美,似醉非醉,似醒非醒。