八马 - 信记号
好运连连普洱茶

ART DIRECTOR: 王双龙
DESIGNER: 王双龙/张友
3D RENDERER: YOAN
YEAR: 2024.08
CLIENT: 八马茶叶股份有限公司

Xinjihao Tea is a brand under the 8th Horse Tea Co. Ltd. that specializes in pu’er tea. Its full name is Xinjihao Year-dated Pu’er Tea. The “Good Luck Always” pu’er tea gift iron box is a new product launched by 8th Horse Tea Co. Ltd. in 2024, symbolizing “good luck is always by your side and will never stop.”
From the name’s connotation, we sought out spiritual and iconic elements that fit the theme of good luck, and adopted a Chinese circular pattern design to combine the symbolic elements with the unique cultural features of Yunnan. We used illustrations to visually express the elements. The square iron box corresponds to the circular pattern, reflecting the ancient Chinese philosophy of “the heavens are round and the earth is square.” The overall graphic is symmetrically arranged in a clockwise manner, symbolizing endless vitality and good luck.

信记号是八马茶业旗下专注于普洱茶的品牌,全称为信记号年份普洱茶。好运连连普洱茶礼铁盒是八马茶业2024年推出的新品,寓意着“好运一直在身边,永远不会停止”。

从品名寓意出发,寻找符合好运连连主题的精神意象元素,采用中式团纹构图,将意象元素与云南特色文化相结合,以插图的形式进行视觉表达。方铁盒与圆团纹对应着中国古老的“天圆地方”哲理思想,整体图形以顺时针对称式环绕,寓意生生不息,好运不断。

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