江小白
柚子味果汁酒

Jiang Xiaobai Fruit Cube Grapefruit Flavor is a new series extension product launched by the brand this year. In 2020, I met Jiang Xiaobai through participating in an online competition. I am honored that my creative manuscript was finally selected for mass production. In more than three years, with the efforts of the brand, the Fruit Cube series of products has evolved from an unknown new product to a super single product with sales of nearly 100 million yuan this year, which can be seen everywhere in supermarkets and convenience stores across the country.

Grapefruit flavor is a new series of products developed this year. As an extension of the series, whether it is the basic bottle shape or the main visual tone or the packaging material technology, it basically dances within the original framework.

The only place where we can exert our strength is the bottle label illustration. Visually, we continue to maintain a young and cool style. By combining concrete fruit elements with the abstract art world, we jointly create a world of imagination under a little intoxication.